No, curiosity didn’t kill the cat. “Care” did. As in worry. (True story, thank you Benjamin Jonson.)
Curiosity, it turns out, didn’t even exist as a word until the 19th century. But I’ve been running on it since I was a kid.

It’s what led me to pull apart engines, question bonus wars, launch a space ambassador, and make my pug Head of Ops.

This is what drives me as a strategic marketer, a thinker, and a builder of weird ideas that make brands stand out.