I’m from Crete and Cyprus islands, I however am a terrible swimmer.

At seven, I won my first tennis tournament only a few months after becoming strangely obsessed with the racket.
At twelve, I learned to drive and at thirteen, I took apart a bike engine just to understand how it worked, and then put it back together.
I thought I’d become a tennis coach, but life had other plans and sent me to business school. That’s where I found marketing.

I used to be terrified of flying. Now I’m an aviation nerd with a quiet ambition to become an aircraft engineer.

Eventually, I built an agency, made my pug the Head of Operations–because why not–and grew into an exclusive marketing partner for OTE Group (a Telekom member).
Later on, I moved to the client side, launching an exoplanet ambassador for an iGaming brand instead of joining the bonus wars, challenging the norms in one of the most restrictive industries.

Then, I felt that I needed to further broaden my mind, so I joined Miami Ad School’s Strategic Planning Bootcamp. Despite attending for weeks from 2 to 5 a.m., I pushed through, graduated with honors, and won the final client pitch. I still don’t know how I did it. But I did.

After more than a decade working in Greece, I packed up and moved to Amsterdam—trading pastitsio for bitterballen.

I don’t wear titles well. But if I had to, I’d say I’m a strategic marketer who works across brand, product, and communications, always trying to uncover what others miss.

I call it strategising unboredom.
Because life’s too short to follow the script, fear turbulence, or avoid taking something apart just to see what’s inside.